Dangers of Social Media - Where The Buffalo Roam

California Poison Control

Dangers of Social Media

So as it turns out, a bunch of kids were doing TikTok challenges that were landing them in the emergency room. But how do you get kids to watch PSAs about safety? Our solution: make a bunch of gross-out cartoons featuring vomit-soaked lungs and eyeballs covered in pus. Who are somehow still kind of cute and lovable.

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California Poison Control System
Cloud of Poison Gas

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California Poison Control System
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California Poison Control System

Case Study

In which we explain the strategy behind using gross-out cartoons to keep kids from hurting themselves by doing dumb stuff they saw on the internet.

Credits

EP — PJ Koll

Director — Brian L. Perkins

HOP — Amy Russo

Producer — Mike Schultz

AD/Illustrator — Jason Warne

Editor — Jonathan Flookes

Assistant Editor — Tricia Heath

2D Animation — Jake Pryor

Audio Mix — Handsome Sound, Christopher Forrest

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