News - Where The Buffalo Roam
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The VFX Industry Reflects on 2022
International VFX experts from The Mill, Framestore, Heckler, the Ambassadors and more tell LBB’s Ben Conway what trends shaped the industry in 2022, and share their predictions for next year
Outlook: 3D Animation & Design in 2023
3D animation and design are everywhere. From big-budget VFX movies to advertising to social videos on our phones, the demand for animated content has been on a steady incline for many years now. Over the past year, we’ve seen an increasing number of clients wanting these types of high-fidelity animations and rendering. Thanks to the ever-evolving technology surrounding 3D, we’ve continued to push forward and adopt new techniques, which are allowing artists to create more detailed, higher-quality imagery in faster times.
Cutting In: Certified Career Counselling for Aspiring Editor
Some of the industry’s top editors speak to LBB’s Josh Neufeldt about remote vs. in-person work, necessary skills for the job, and how they themselves got started in the business
Glassdoor Highlights Bad Workplaces to Help People Find a Job That Loves Them Back
On the heels of last year’s successful brand campaign for Glassdoor, creative production company Where The Buffalo Roam (WTBR) produced a series of spots showcasing why the platform is still the worldwide leader on insights about jobs and companies. Conceived in collaboration with Glassdoor’s in-house creative agency, and directed under the comedic sensibilities of Brian L. Perkins, the campaign humorously plays into the Glassdoor namesake - and the Superman-like powers it offers job hunters to see companies for who they really are from the inside – from leadership teams to work environments to pay and benefits.
Director Rob Richert, Editor Whitney James Roam Their Way to WTBR
Full-service creative production company Where The Buffalo Roam (WTBR) welcomes Sundance Award-winning Director Rob Richert for US market commercials and branded content. Hailed for his wit and sharp eye for detail, Richert has enjoyed a successful career directing long-form commercial work, as seen in his Glad Press ‘n’ Seal spot, an infomercial parody; a zany brand film for Ginkgo Bioworks; and a game show spoof for Floome Breathalyzers. Also joining WTBR is Editor Whitney James, whose kinetic and visually striking editing style can be seen in campaigns for Nike, White Claw, Pitchfork, DoorDash, Pinterest, and Audi, among other major brands.
Revolving Door Roster Updates: Alkemy X, Mediavine, Quigley & More
Friday came quickly this short week after the holiday, but that didn’t stop agencies from making valuable additions to their rosters across the board. Let’s see who went where this week in the everchanging world of marketing and advertising.
Where The Buffalo Roam Captures Woman’s 30,000 km Adventure on a Vespa in Storybook Fashion
Where The Buffalo Roam (WTBR) recently partnered with Piaggio Studios – the content arm of Piaggio Group – to create episode two of “Vespamania,” a short film series celebrating the world’s most beloved scooter brand and its passionate riders. The film tells the incredible story of 24-year-old artist Emma Trenchard, who embarked on a two-and-a-half-year 30,000 km adventure to Mongolia with an adopted dog on her Vespa 125 named “Grettle.” Piaggio Group premiered the film on Vespa platforms worldwide.
Director Victor Ridaura Joins Where The Buffalo Roam
Where The Buffalo Roam (WTBR) has signed Venezuelan writer and director Victor Ridaura to its roster of commercial filmmaking talent. The L.A.-based Ridaura has helmed brand campaigns for the likes of DIRECTV, AT&T, MANGO, and Sony. Through his narrative work, he explores themes of identity and belonging, particularly as they pertain to the Latino and immigrant experiences in the U.S.
Front unveils 'Human Touch,' a new brand campaign to inspire businesses to bring more humanity to customer relationships
Front, a communication hub for building strong customer relationships on digital channels, today reveals a new global integrated brand advertising campaign. ‘Human Touch’ depicts the challenge of maintaining differentiating customer relationships at scale. Businesses often find that adding people and systems makes customer information harder to find and share. Teams spend more time working through the process than they do communicating with customers. And, as the campaign shows, when a company loses the human touch, customers can feel the difference.
Director Jamal Ademola Joins Where The Buffalo Roam
Full-service creative production company Where The Buffalo Roam (WTBR) has signed award-winning director and multidisciplinary artist Jamal Ademola. Over the last decade, the Nigerian-American director’s eye-catching work in the branding and advertising space includes clients such as Apple, Google, LEGO, Reebok, and Skechers. In addition to representing Ademola for commercials, branded content, and brand experiences, WTBR will work closely with him to produce original content and IP. The signing marks his first exclusive commercial representation deal.
WTBR Ups Their Game with Practice (Studios, That Is)
Full-service creative production company Where the Buffalo Roam (WTBR) has signed directing duo Practice Studios, a Denver-based film and animation workshop led by Directors Mike Slane and Adrian Bishop, for commercial and branded content representation.
WTBR looks through the Glassdoor
Production company Where the Buffalo Roam (WTBR) produced a new brand campaign for Glassdoor, the worldwide leader on insights about jobs and companies.