Peter Sorcher - Where The Buffalo Roam
Top ad agencies, big clients, awards, run over by a bus on his bike in NYC but he’s fine – been there.
For Peter, every project, big or small, is its own world and deserves its own journey. Before Peter became a San Francisco based director, he was a commercial editor in New York City. “Being an editor informs almost every decision I make as a director.”
Peter believes every project needs to grow at every phase – during pre-pro, production and post. “Why not keep making it better?” He also believes that you have to make the audience work a bit for the viewing experience to be fulfilling.