The ask: create a library of video content that can be sliced and diced into any number of lengths (60s, 30s, 15s, 06s, and GIFS), showcasing the diverse interests of different consumer groups and the food they love. The answer: lots of match cuts, and lots of costume changes. Special shout out to our production designers who turned a white kitchen yellow. And red. And also blue.
Production & Editorial: WTBR | Color & Audio Mix: MFD